DemandScience Data Breach Exposes 122 Million Records After Initial Denials
A database containing information on 122 million people, which had been circulating since February 2024, was confirmed on November 14, 2024, to have been stolen from the business-to-business demand generation platform DemandScience US LLC (formerly Pure Incubation). Security researcher Troy Hunt from Have I Been Pwned authenticated the data, leading DemandScience to confirm that the leaked information originated from a decommissioned system, despite earlier denials.
Signal context
First seen: Nov 14, 2024
Last updated: Jul 2, 2026
Status: Public signal
Key points
- Database with 122 million records confirmed to be from DemandScience.
- Data had been circulating since February 2024.
- Confirmation of authenticity by Troy Hunt and company acknowledgment occurred on November 14, 2024.
Signal analysis
BetaThis analysis groups the signal by industry, likely incident action and impacted security area. It helps compare this signal with other published signals without treating the labels as final determinations.
Sector: Information
Likely country: 🇺🇸 US
inferred from signal text
Watch internet-facing systems, credential abuse and exploit activity.
- Source type: outside the affected organization
Impact area: Confidentiality
Likely asset: User or customer data, Server or cloud data store
- 23 signals in the same sector
- 88 signals with the same likely impact area
- 1 signal linked to this organization/domain
External sources
Data breach exposes 122M records from DemandScience following initial denials - SiliconANGLEhttps://siliconangle.com/2024/11/14/data-breach-exposes-122m-records-demandscience-following-initial-denials/Public source from siliconangle.com.
DemandScience - Cybersecurity News | The Week in Breach - ID Agenthttps://www.idagent.com/blog/the-week-in-breach-news-11-20-24-11-26-24/Public source from idagent.com.
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